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Consumers, Technology
What can design and data accomplish together?
Consumers, Technology

Data and design can be powerful allies along the path to better understanding, reaching and serving your consumers - and it's not just for large firms like IDEO.

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Consumers, Technology
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Consumers
Does consumer marketing work anymore?
Consumers

Last year half the companies on the Fortune 500 list had declining revenues. Is there a deeper issue at play besides a complex and inefficient digital media supply chain?

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Consumers
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Why does digital targeting matter?

Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.

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Consumers
Was the Denny’s mascot really a debacle?
Consumers

Whether they designed a hilarious marketing slipup or just responded smartly when materials were just taken out of context, Denny’s won the day.

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Consumers

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