Why does digital targeting matter?

Jennifer Bender

September 22, 2017

Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.

Jennifer Bender

September 7, 2017

Consumers

Has “free from” marketing gone too far?

Jennifer Bender

September 7, 2017

Consumers

Brands are facing backlash for increasingly outlandish claims, particularly in food. We explore a recent consumer sentiment around GMOs and marketing to consumer concerns versus fears.

Jennifer Bender

July 14, 2017

Technology

Is “brandless” the future of retail marketing?

Jennifer Bender

July 14, 2017

Technology

A new direct-to-consumer store called Brandless is selling wholesome food, beauty and home products for $3 apiece online. But the concept is shaking up the CPG industry for a deeper reason, one brands and marketers can learn from.