In light of the new ad platform that's rolling out this month on Snapchat, we look at what recent changes mean for small businesses & brands, including demographics, user trends and creative considerations
"Retail Apocalypse." It's a term meant to draw attention to the incredible changes taking place in the retail landscape, and it certainly works. Shock headlines aside, how does it affect you as a business owner?
Etsy has been a boon for makers and creators. But if you depend on the platform for any portion of your livelihood, there are three potential minefields to avoid in marketing.