"Retail Apocalypse." It's a term meant to draw attention to the incredible changes taking place in the retail landscape, and it certainly works. Shock headlines aside, how does it affect you as a business owner?
Etsy has been a boon for makers and creators. But if you depend on the platform for any portion of your livelihood, there are three potential minefields to avoid in marketing.
We understand the challenges of managing a brick-and-mortar business—but while it could easily cost thousands of dollars to transform your marketing, you can take some of the most important first steps yourself.